Why bother with a CRM package?
1. Provides accurate forecasts
2. Greater focus on key account management
3. Identify cross selling opportunities
4. Reduce sales cycle length
5. Supports solution selling
6. Improves Win rate
7. Better pipeline visibility
8. Improved customer insight
9. Facilitates coordination between staff and departments
10. Enables understanding of all the relationships within and around a customer i.e functional teams, reporting lines, contacts, contact approval levels, parent company, subsidaries, remote branches